Even if you’re not familiar with the term Hope Marketing, it’s something that nearly all of us fall victim to at some stage.
Essentially, it just means that when you release new music your marketing strategy is to pop something up on Spotify, sit back and hope that someone of significance discovers it. Then, hopefully one thing leads to another, and before you know it you’ve made it as an artist.
Sounds a little bit crazy doesn’t it? But be honest… have you ever done this? Just doing the bare minimum - in this case just uploading your music so it’s available for people to hear - and thinking that that’s good enough.
Or maybe you put in some extra effort and also put up an instagram post on the day of your new song’s release, just to make sure a tiny percentage of your unengaged social media following know about it.
And the grand result of your “marketing” efforts…
30 streams on your new song and 4 monthly listeners after the first month, thanks to your parents, your best friend and yourself.
I know this might sound a bit harsh, but the truth is that’s what is going to happen when Hope Marketing is your strategy.
Dear Artist,
If you're like most new artists just starting out, one of your biggest struggles is likely knowing what to do with your music once you've recorded it. The good news is - you're not alone!
We've been in your position. And we've seen countless talented artists record amazing songs and then not know what to do with them. Many don't even try to work it out as it can seem overwhelming.
If you're in the small percentage of new artists that have actually tried to work out what to do, you've probably struggled to even know what to type into Google. Does that sound familiar?
It can be enough to make you want to give up on trying to "release it properly" and just upload it to Spotify immediately and be done with it.
But hold up - it doesn't have to be that way...
We've done all the hard work and research for you so that you can release your music to the world knowing that you've ticked all of the essential boxes!
Our beginnings were in the studio, producing music with talented artists from around the world. Many of these artists blew us away with their talent. However, there was a common pattern that we began to see...
They just didn't know what to do with their music once it was ready to be released to the world.
Our goal is to equip you with everything you need to feel confident in releasing your music, giving you the assurance that you've ticked off all of the essential boxes.
In our experience, we've been constantly surprised at how many artists haven't ticked off all of the essentials before they start releasing and "marketing" their music.
Instead of dotting the i's and crossing the t's to ensure a great release, many new artists will either:
Can you relate? No need to worry if this sounds like you - we are here to help!
We completely understand how difficult it can be to get started - we all started off as musicians ourselves.
This course initially started as a bunch of information we painstakingly pieced together over a number of years. Information that was trialled and tested on a number of projects and releases.
We'd then share the info we'd accumulated with our friends who were looking to release music. And what do you know - they were super grateful as it saved them so much time, and so much music. Music that would otherwise have disappeared into the black hole of the internet. Not to mention the royalties they would have missed out on along the way. (Not just royalties from streams/sales)
What we've now packaged up for you, is the essential guide of what you have to do when starting out releasing music. Even when working with artists who have released a bunch of music before, we still find that often they haven't ticked all of the essential boxes.
Instead they've skipped over the essentials and gone straight ahead to expensive methods of promotion that they just weren't ready for as an artist.
Money down the drain.
These expensive methods definitely have a time and place, and we'll be going through them in the next course. But without nailing the essentials, you're wasting your time, and a lot of your hard-earned money.
This course is hot off the press and ready for you!
To celebrate its release, we're offering a launch price of $100 off, until the 16th of February!
You can grab it today for just $247 $147.
We are so convinced that this course has everything you need to hit the ground running for releasing your music that we offer you a 30-day money-back guarantee.
You have a full 30-day no-questions-asked guarantee. Join the course, watch the videos, and check out the worksheets. If it’s not everything you thought it was, you can get 100% of your money back by letting us know within 30 days.
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